ZENG BEER
Craft Beer Brand Identity and Promotional Materials
A hypothetical craft beer brand “Zeng”, along with a series of packaging and digital solutions were developed in response to the brief. It features a brand identity design, beer bottle design, two sets of can design, a bottle bag, a can bag, a delivery can pack, a limited edition LED bottle, and a NFC directed digital experience.
The target audience of this brand and product are Hong Kong people, especially millennials who are looking for a refined drinking experience and seek to support the local community.
Brand Identity Design
Brand Campaign
Naming Generation
Print Design
Digital Design
Packaging Design
Two sets of can designs where consumers can turn the can to reveal the back design. Consumers can rearrange the cans to form their own phrases and sentences.
A limited edition bottle that has OLED embedded and lights up when touched. The night scenery and message is customisable.
